The fall of 2001 was a time of crisis in the analogue world. Society witnessed the World Trade Center attacks, the spectre of cultural collision, and a rapid economic downturn. The digital world was not spared. With the storied dot-com stock market peaking in March 2000 (Lowenstein, 2004), the following couple of years saw the dot-com disappearance. This era ushered in a whole new way of using the web; users began connecting more closely with services and with one another. (O’Reilly, 2005) Once a plaything, the internet steadily transformed into a utility. Hyperhistorical is how Luciano Floridi, Philosopher of Information at the University of Oxford, describes our current era which had its seeds in these years. Its definition: humans would not be able to function without the daily use of ICT’s (information and communication technologies). (Floridi, 2012) The numbers are clear: a solid 70% of the GDP in the markets of the G7 countries are information-related, depending on intangible goods. (Kilduff, 2020) A Pew Research Survey in 2016 found that 72% of Americans own a smartphone. (Elhai, et al., 2017) Hyperhistorical is our physical/mental/financial and logistical reality. Within this infosphere, the new currency is not money nor content, reputation or character, but the idea of “identity”.