• This study examines factors influencing the decision of an academic major and/or minor by undergraduate students at a private university location in Central Texas. A total of 386 students taking courses in the university’s College of Business were surveyed. Participants were asked to provide the top five factors influencing their choice in an academic major and minor. The survey also collected information on when the decision of an academic field was determined and how frequently it had changed. Additional factors collected included Demographic variants and Class Standing (i.e. freshman, sophomore, junior, or senior).