Sarah M. Dreller deposited Architectural Forum, 1932-64: A Time Inc. Experiment in American Architecture and Journalism in the group History of Art on Humanities Commons 1 year, 3 months ago
This study tells the story of Architectural Forum magazine during the Time Inc. ownership period, 1932-64. Why and how did this episode in American discursive life come about? What were its failures and successes, lessons, potential legacy? In answering these questions, the author describes the unusual building industry-wide sense of community Forum’s editors attempted to nurture and explores its implications for both the development of American architecture and the aspirational reach of one of the modern world’s most consequential publishers. For more than three decades, Forum was fully embedded in two creative and eminently public practices simultaneously. Reconstituting the relative situation of architecture at Time Inc., opening a place for Time Inc. in our evolving understanding of twentieth-century American architecture, and discovering the extent of their interconnectedness are the dissertation’s key aims.
Table of Contents:
I. Introduction to an Experiment, 1;
II. A Brief History of Time Inc.’s Architectural Forum, 37;
III. “Architectural” and “Forum” Redefined, 86;
IV. Forum’s Public Relations Character, 145;
V. Advancing an American Agenda, 198;
VI. On Forum’s Audience: Successes and Failures, 245.
325 pages, 38 figures (black & white and color)