Nowadays, social networking sites such as Facebook and Twitter play an important part in online marketing, and many young people choose to shop for products in online stores rather than in brick-and-mortar locations. The purpose of this study is to discover which aspects of social media marketing influence teens to make online purchases. Word of…[Read more]

The marketing environment is transforming, with conventional marketing methods giving way to content marketing. To avoid falling behind rivals, companies are beginning to recognize the significance of this new paradigm. As a result of this new trend, smart marketers are changing to non-traditional modern marketing. Companies may acquire new leads…[Read more]