To advance understanding of how well different types of brand relationships drive customer brand loyalty and to help companies improve the effectiveness of their relationship-building investments, this article conducts a meta-analysis of the link between five consumer-brand relationship constructs and customer brand loyalty. The analysis of 588…[Read more]

When it comes to trading time for money (or vice versa), people tend to be impatient and myopic. Often dramatically so. For illustration, half of people would rather collect $15 now than $30 in three months. This willingness to forego 50% of the reward to skip a 3-month wait corresponds to an annual discount rate of 277%. This article investigates…[Read more]

Consumers develop committed and meaningful relationships with brands, yet still sometimes buy or use options that compete directly with these ‘relationship partners’, an activity that might be understood as a form of cheating or infidelity. Using data from three studies, we assess whether so-called triadic brand relationships – those that impli…[Read more]

DeVoe and House (2012; Experiment 3) demonstrated that the process of thinking about one’s incomein relation
to time (i.e., as an hourly wage) affected the enjoyment that participants derived from pleasurable experiences.
Participants compelled to think of “time is money” experienced more impatience and less enjoyment in reaction
to lis…[Read more]

It is clear that harmful agents are targets of severe condemnation, but it is much less clear how perceivers
conceptualize the agency of harmful agents. The current studies tested two competing predictions made
by moral typecasting theory and the dehumanization literature. Across six studies, harmful agents were
perceived to possess less agency…[Read more]

While brand punishment—through either individual or collective action—has received ample attention by consumer psychologists, absent from this literature is that such punishment can take the form of unethical actions that can occur even when the consumer is not personally harmed. Across three studies, we examine consumers’ propensity to act uneth…[Read more]