• Kiril Dimitrov deposited The aggregate of professed firm culture elements in the group Group logo of Business ManagementBusiness Management on Humanities Commons 1 week, 1 day ago

    Abstract: The current article explores interesting, significant and recently identified nuances in disclosing the professed firm culture in the virtual realm. Its emphasis is set on two exotic instruments – organizational mantra and memorandum that senior managers in business organizations may use to successfully clarify and communicate what is their business and why they enter it.
    Keywords: Strategic management, organizational culture, official culture, professed culture, corporate culture, firm culture.
    JEL: L29, M14, L26.