• This article traces the new channels of communication being used as intercultural
    communication tool to enhance the existing bond of friendship between China
    and Pakistan, the oldest strategic allies in the region. The study explores
    government initiatives, academic programs and projects aimed at promoting
    Chinese language and culture in Pakistan to boost cross-cultural communication.
    The horizon of China’s cultural communication in Pakistan is being expanded by
    teaching Chinese language like utilizing new media tools such as video
    conferencing and radio broadcasts technology. The paper covers the various
    aspects of the roles different organization are playing to empower cultural
    communication channels such as Confucius Institute, China Radio International,
    Pakistan China Institute, National University of Modern Languages and Chinese
    Diplomatic Mission in Pakistan. This paper is highly significant as it helps to
    know the strategic measures that China is taking to strengthen the bilateral ties
    with Pakistan, especially people to people contacts, through intercultural
    communication tools.