This article traces the new channels of communication being used as intercultural
communication tool to enhance the existing bond of friendship between China
and Pakistan, the oldest strategic allies in the region. The study explores
government initiatives, academic programs and projects aimed at promoting
Chinese language and culture in Pakistan to boost cross-cultural communication.
The horizon of China’s cultural communication in Pakistan is being expanded by
teaching Chinese language like utilizing new media tools such as video
conferencing and radio broadcasts technology. The paper covers the various
aspects of the roles different organization are playing to empower cultural
communication channels such as Confucius Institute, China Radio International,
Pakistan China Institute, National University of Modern Languages and Chinese
Diplomatic Mission in Pakistan. This paper is highly significant as it helps to
know the strategic measures that China is taking to strengthen the bilateral ties
with Pakistan, especially people to people contacts, through intercultural
communication tools.