The purpose of this study was to provide information regarding a venue for exercise
adherence motivation toward physical activity via social media support. The five themes
identified that positively affected participants’ intrinsic and extrinsic motivation to adhere
to exercise through a social media fitness application were: accountability matters; support
is crucial for a sedentary population beginning exercise; recognition of gains positively
affects motivation; social media creates positive fitness competition; and fitness is a
lifestyle.