• The purpose of this study was to provide information regarding a venue for exercise
    adherence motivation toward physical activity via social media support. The five themes
    identified that positively affected participants’ intrinsic and extrinsic motivation to adhere
    to exercise through a social media fitness application were: accountability matters; support
    is crucial for a sedentary population beginning exercise; recognition of gains positively
    affects motivation; social media creates positive fitness competition; and fitness is a