In 2014, the MH370, MH17 and QZ8501 flight crash tragedies become a viral issue
and attract the attentions of media and stakeholders, globally, and raise many
crises to the airlines companies, respectively, including the risk of losing their
stakeholders’ trust. The study is to identify the crises management approaches
used for the tragedies related, to analyse and compare the effectiveness of the
crises management between two well-known airlines companies, Air Asia and
Malaysia Airlines (MAS). Qualitative method was used to collect the data related
to the ways that the airlines company had taken to handling the crises. So, the
researchers conducted content analysis by studying the secondary data, due to
the fact of the airlines reluctance to give out information about safety procedures
or policies, as the airlines accidents are a very sensitive subject. The data are
mostly of the documentary types in written format of press conferences, press
releases and media coverage of the accidents by local and western daily press
(printed and online news).