• Commercial interests invariably become entwined with making films, with reporting
    the news and with other forms of information and entertainment. Pervasive mediagenerated gender and racial stereotypes distort cultural representations and
    negatively impact users’ perceptions of society. As students learn to create various
    forms of media, their points of reference are often these negative images, which
    are then reflected to some extent in their content. This creates a worrisome cycle
    reinforcing the stereotypes in the present and perpetuating these for the future.
    While there are clearly no right or wrong answers in art, there are good and bad
    interpretive choices in pedagogy. This essay explores and articulates a more useful
    method of student engagement, especially in reference to media literacy,
    multiculturalism and stereotypes and presents pedagogical methods and
    strategies to combat negative images in the media.