• Through a critical redefinition of the term ‘postmemory and the introduction of the corresponding term ‘prememory’, two different directions are proposed for advancing the historical study of memory in Ireland and beyond: Regenerative prememory and postmemory, which broadly surveys cycles of remembrance that range over extended periods of time. Affective prememory and postmemory, which closely examines deliberations over grassroots construction of memory in a single generation. These concepts are developed to offer an innovative approach to rethinking social remembrance in Ireland (in the context of the “Decade of Centenaries”) and Memory Studies at large.