This paper examines four critical frames of academic leadership by Bolman and Gallos. Specifically, the paper focuses on admissions counselors and the role they play in engaging and promoting college success with Latino students who might either be documented or undocumented. Admissions counselors are an integral part of the university team as they serve as the gateway to higher education for prospective students. They recruit students statewide and nationwide, facilitate recruitment events, and engage students at a personal level. Adding to their list of duties, they are not only representative of the college but they are also at the forefront of providing an educational pathway for Latino students.