• English title: “Transmedia Storytelling in the narrative universe of ‘Game of Thrones'” — This essay’s aim is to briefly introduce the concept of Transmedia Storytelling and to provide a showcase analysis and review of the serial TV narrative of GAME OF THRONES in order to show how a television series’ narrative universe, driven by both producers and the audience, is able to transcend into multiple outlets that effectively expand the narrative universe onto a variety of media.