• Ayesha Majid deposited Philip Morris (Pakistan) Limited: Business Strategy Analysis on Humanities Commons 3 years, 3 months ago

    The research paper is based on analysis of annual report of PMPKL and its key competitors, published articles on Pakistan tobacco industry and interview of PMPKL Representatives.
    Due to time and resource constraints, the study has focused on tobacco cigarettes only. For both PMPKL and its competitors. Therefore, all the evaluations and results relate to tobacco cigarettes and other tobacco and no-tobacco products are not analyzed of the company.