The depth and significance of the shifts associated with the post-work society has pro-voked a newfound interest in the role of imagination in political thinking, made explicit by many authors who turned to the literary genre of utopian and sci-fi writing to sketch possible scenarios of the near future. This paper turns to another mode of…[Read more]

I argue that an indirect and imaginative route through subversive humor offers a means to
raise consciousness about covert oppression and the mechanisms underlying it, reveal the errors
of those with power who complacently sustain systematic oppression, and even open those people
up to changing their minds. Subversive humor confronts serious…[Read more]

Some of Dave Chappelle’s uses of storytelling about seemingly mundane events, like his experiences with his “white friend Chip” and the police, are examples of what W.E.B. Du Bois calls “Positive Propaganda.” This is in contrast to “Demagoguery,” the sort of propaganda described by Jason Stanley that obstructs empathic recognition of others, and u…[Read more]

This paper discusses the effect of social media on the occurrence of ‘Arab Spring’. In the
Arab world no country could claim to be truly democratic and most were autocratic coupled
with desertification (68.4 per cent of the total land area), phenomenal rise in population and
scarcity of water. Moreover, about 60 per cent of the population is…[Read more]

This research work is an investigation into the reception of anti-smoking advertisements
that make use of “fear appeals”. The objective of the research is to bring audience
perceptions, interpretations and making sense processes of such advertising campaigns to
the limelight. Instead of measuring effects or effectiveness of anti-smoking mes…[Read more]

This survey focuses on how the people in Sabah perceived Malaysia’s governmental public
relations practice and their perception of the government based upon it. It includes how the
different types of mass media and its content that they expose themselves to have influence
their image of the nation administration as well as its policies and i…[Read more]

The traditional lines between journalism and public relations are now intertwined and public
relations practitioners have an influential role on the content consumers see every day in
newspapers and on news broadcasts. This survey looked at video news releases and their
implications about journalists’ ethics, integrity, independence and c…[Read more]

Twitter is a useful tool for predicting election outcomes, effectively complementing traditional opinion
polling. This study undertakes a volume, sentiment and engagement analysis for predicting the
popularity of Prime Ministerial candidates on Twitter as a run-up to the Indian Elections 2014. The
results from a survey of 2,37,639 pre-poll…[Read more]

Television is known to be a powerful provoker and circulator of meanings. The attempt in this article
is to read the discursive elements of female soap opera protagonists and find out if they are idealised
partly as religious devotees in their whole existence. Wars of production and re-enforcement of
meanings are often waged in media space.…[Read more]

The current study examines the effect of emotional contents in television advertising on the rural
women and how they understand and react towards these advertisements. The study further leads
us to the issues of cognitive behaviour of rural women after the advertisement has influenced their
emotional corridor. For this study 167 women are…[Read more]

The role of advertising as an effective vehicle of communication has long been acknowledged. It has
become the important ‘part of the cultural and economic fabric of a society and continues to be a
primary tool for marketing communication’ (Lane et. al., 2005). The current study examines the
portrayal of women in contemporary Indian mag…[Read more]

The relationship between viewer personality and reality show watching has been a point
of discussion among media researchers but has been rarely tested. The authors in the
present study explore: (i) Reality Show Watching Motives (RSWM) of viewers, (ii) further
investigates the impact of viewer personality on RSWM in a developing nation context.…[Read more]

Online, no one can tell that you’re a dog. When in the third space of the internet, the body
is left behind, allowing people to explore their own identities and to engage in identity
tourism with different possible bodies. It is the representations we choose for ourselves
online that allow this exploration, the icons and avatars we create t…[Read more]

This paper is an attempt to measure the impact of social media on the vanity level of
youngsters in India. An experimental research was conducted on a controlled group of 40
participants with an average age of 23 years. Netemeyer’s vanity scale was administered
on the participants and their vanity was measured. A month later, the participants i…[Read more]

As continued production and rendering of service is enabled, in this instance, through varying product range as it pertain mobile tele-communication, MTN in Nigeria is attempting to further its CSR bid through the “Who Wants to Be a Millionaire” programme. The need to evaluate its efficacy is premised on continued programming, participation and…[Read more]

Social media has not only transformed an individual’s interaction pattern but has also integrated into wide range of interests and practices of online users. This social network facilitates self construction, identity performance and social integration on one hand while mediating fake relationships, unethical practices and invading privacy on t…[Read more]

This paper uses the Winseck-Fuchs debate as a case study in assessing how value preferences shape definitions, predicate logic, and axiomatic reasoning, and in turn influence the analysis of institutions. The study identify and contrast the explanatory power behind different modes of institutional analysis often applied in the study of…[Read more]

Traditional and social media interplay in setting media agenda. Inter-medial agenda is still in the nascent state and is one of the most dynamic and uncontrolled phenomenon on the border between professional, staff-produced media and the mostly grassroots, user-generated content of social media. One of the crucial roles in the process of media…[Read more]

Bribery among journalists could be seen widely in many places but is a comparatively less
researched topic. It would be surprising for an average news consumer to know that the
sometimes news story he reads in print or views on television might be the product of a
bribe or some sort of incentive received by the journalist who covered that news.…[Read more]

Advertising is an important facet of marketing of a product or a company. The
marketers are using myriad ways to influence the consumers’ purchase behaviour.
One of the latest trends is advertising on social networking sites. This study is
an attempt to examine the beliefs, attitudes and responses towards
advertisements on social networking s…[Read more]