A group for the discussion of Electronic Literature in its many forms.
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Jyotirmaya Patnaik deposited Generation Y as Digital Consumer:A Conceptual Framework for Mobile Marketing in India in the group
Electronic Literature on Humanities Commons 1 year, 9 months agoAmong the emerging economies, India is the most promising market for
Generation Y, because majority of Indian’s population belongs to this segment
(those born between 1980 and 2000). These individuals are tech-savvy and
extensively use mobile phones. This study aims to uncover the role of mobile
phone that has emerged along with the e…[Read more] -
Jyotirmaya Patnaik deposited Media Representation and Celebrity Discourse:Editorial Approaches to Sachin Tendulkar’s Retirement in the group
Electronic Literature on Humanities Commons 1 year, 9 months agoThe retirement of Sachin Tendulkar, unarguably one of the greatest cricketers
the world has ever witnessed, was a major landmark in the recent history of
sport and generated a widespread media discourse across the world. This paper
analyses how differently Indian and foreign media engaged with this celebrity
discourse through a comparative…[Read more] -
Jyotirmaya Patnaik deposited Exploring Channels of Cultural Communication between Pakistan and China in the group
Electronic Literature on Humanities Commons 1 year, 9 months agoThis article traces the new channels of communication being used as intercultural
communication tool to enhance the existing bond of friendship between China
and Pakistan, the oldest strategic allies in the region. The study explores
government initiatives, academic programs and projects aimed at promoting
Chinese language and culture in…[Read more] -
Jyotirmaya Patnaik deposited Motivation toward Physical Activity: Effect of Social Media Community on Exercise Adherence in the group
Electronic Literature on Humanities Commons 1 year, 9 months agoThe purpose of this study was to provide information regarding a venue for exercise
adherence motivation toward physical activity via social media support. The five themes
identified that positively affected participants’ intrinsic and extrinsic motivation to adhere
to exercise through a social media fitness application were: accountability…[Read more] -
Jyotirmaya Patnaik deposited Crisis Management in Communication: A Study on MH370, MH17 and QZ8501 Aviation Tragedies in the group
Electronic Literature on Humanities Commons 1 year, 9 months agoIn 2014, the MH370, MH17 and QZ8501 flight crash tragedies become a viral issue
and attract the attentions of media and stakeholders, globally, and raise many
crises to the airlines companies, respectively, including the risk of losing their
stakeholders’ trust. The study is to identify the crises management approaches
used for the tragedies…[Read more] -
Jyotirmaya Patnaik deposited India, Nationalism and Sedition Debate: Media Trial of JNU Outrage in the group
Electronic Literature on Humanities Commons 1 year, 9 months agoThe contemporary debate between patriotic nationalism and the freedom of
expression has sparked off in the wake of JNU students’ union president arrest on
the charges of sedition post the organization of a cultural program. The incident
infuriated debate amongst the country’s highest intellectuals, parliamentarians,
journalists and many others…[Read more] -
Jyotirmaya Patnaik deposited Portrayal of Islam and Muslims in the Talk Shows of CNN and BBC in the group
Electronic Literature on Humanities Commons 1 year, 9 months agoThis study explores the portrayal of Islam and Muslims in the western media talk
shows, CNN and BBC from January 2012 to December 2012 and draws the required
data from their online editions. It is a content analysis of 50 programs focusing on
Islam and Muslims from Piers Morgan Live, Fareed Zakaria GPS, HARDtalk and
Newsnight. The findings…[Read more] -
Jyotirmaya Patnaik deposited Psycholinguistic Analysis of Information Support of Ukrainian Crisis in German Mass Media in the group
Electronic Literature on Humanities Commons 1 year, 9 months agoThe current article is devoted to the linguistic analysis of the information materials
of the popular German mass media covering the Ukrainian crisis in 2014. Special
attention is paid to the formation of the Russian and Ukrainian images in the
framework of the information-psychological confrontation through psycholinguistic
processing of the…[Read more] -
Jyotirmaya Patnaik deposited Traditional to Digital Literacy: The Case of Turkey in the group
Electronic Literature on Humanities Commons 1 year, 9 months agoNew arguments found ground after the revolution of Gutenberg and importance of
reading being elevated in comparison to addressing, delivering original hand
writings to masses by copying (Warschauer, 2007) and after centuries, reaching
the point of electronic literacy with many innovations. These arguments reached
a point suggesting that…[Read more] -
Jyotirmaya Patnaik deposited Whither Objective Journalism in Digital Age: Malaysia’s Mainstream versus Alternative Media in the group
Electronic Literature on Humanities Commons 1 year, 9 months agoIn this digital age of online news, objective journalism is increasingly treated
as unnecessary, if not obsolete. In the liberal West, news portals can offer
different views to counter the political economic status quo proffered by
traditional hyper-commercial corporate media. In more authoritarian Asian
countries like Malaysia, “alternative”…[Read more] -
Jyotirmaya Patnaik deposited Multiculturalism, Diversity and Stereotypes: Engaging Students with Images in Media in the group
Electronic Literature on Humanities Commons 1 year, 9 months agoCommercial interests invariably become entwined with making films, with reporting
the news and with other forms of information and entertainment. Pervasive mediagenerated gender and racial stereotypes distort cultural representations and
negatively impact users’ perceptions of society. As students learn to create various
forms of media, their…[Read more] -
Jyotirmaya Patnaik deposited Social Media Usage: Barriers and Predictors in Promotion of Social Capital in the group
Electronic Literature on Humanities Commons 1 year, 9 months agoThe concept of social capital is quite complex and every scholar defined it differently. Taking into consideration the idea of social capital discussed by Robert Putnam, James Coleman, Michael Woolcock, etc. the current study has determined the variables affecting the social capital. These variables are demographics (social network, education…[Read more]
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Jyotirmaya Patnaik deposited Mobile Users’ Acceptance of SMS Advertising: A Permission Marketing Approach in the group
Electronic Literature on Humanities Commons 1 year, 9 months agoIn India, the practice of permission-based SMS advertising is yet to evolve as a marketing practice and mobile users resist SMS advertising in its current format due to unauthorised spamming. Given this context, what factors constitute the acceptance or rejection of SMS advertising is still unclear. So, the study investigated the factors…[Read more]
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Jyotirmaya Patnaik deposited University Students’ Intention of Smartphone Adoption for Academic Activities: Testing an Extended TAM Model in the group
Electronic Literature on Humanities Commons 1 year, 9 months agoNew technology has been credited with the ability to extend human senses. However, adaptation and use of technology has been reported to be intricately mediated by usefulness and ease of use of technology among other contingencies. While Technology Acceptance Model (TAM) has provided the theoretical basis for adaptation and use of technology in a…[Read more]
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Jyotirmaya Patnaik deposited Incivility, Source and Credibility: An Experimental Test of News Story Processing in the Digital Age in the group
Electronic Literature on Humanities Commons 1 year, 9 months agoThe “civility crisis” has been a big concern in the U.S. and abroad at least since the 1990s. Evidence suggested that uncivil attacks in political discourse have a negative impact on political trust. Administering an online survey with an experiment embedded in it, the study seeks to find out whether source and uncivil commentary in a news sto…[Read more]
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Jyotirmaya Patnaik deposited Social Media in Contemporary Marketing: YouTube Advertising for the Guerrillas in the group
Electronic Literature on Humanities Commons 1 year, 9 months agoThe guerrillas of the modern day marketing arena have been eyeing the innovative
strategies to promote their products. They aim to grab the maximum attention
with least amount the capital spent. This is what guerrilla marketing revolves
around. YouTube has evolved as one such platform. It is being used as a powerful
medium by the marketing…[Read more] -
Jyotirmaya Patnaik deposited Sustenance of Native Culture in Multilingual Written Texts: A Case Study of The God of Small Things and The Hungry Tide in the group
Electronic Literature on Humanities Commons 1 year, 9 months agoLiterary multilingualism has been dexterously used by the Indian English writers to
reflect the cultural and behavioral style of the characters and make the setting
realistic. The paper attempts to identify and analyze the kinds of literary techniques
used in Indian English fiction and how through the use of these techniques, the
writers have…[Read more] -
Jyotirmaya Patnaik deposited Need for Personal Space: Legalizing Pornography in India in the group
Electronic Literature on Humanities Commons 1 year, 9 months agoIndia though being the birthplace of the ancient science of sex, it is really a matter
of shame that the post British India, considers it a taboo, to talk and discuss it in
the public. Like many other ancient scriptures and technologies that were all
initiated by India, but are now used and further developed by the western world,
India, in…[Read more] -
Jyotirmaya Patnaik deposited Bollywood Industry in the Wake of Cost Cutting Measures: Role of Quality Cues on Brand Placements in the group
Electronic Literature on Humanities Commons 1 year, 9 months agoThis study examines the significance and the favorability of brand placements in
Indian film industry (Bollywood) movies that would generate revenues and reduce
the risk of production costs for the decision makers (film production houses). A
theoretical model built on Cue utilization theory is used to assess the number of
brand placements in…[Read more] -
Jyotirmaya Patnaik deposited Fishing in the Troubled Waters: Media Framing of the Human Right Violations at Palk Bay in the group
Electronic Literature on Humanities Commons 1 year, 9 months agoThis study aims at appropriating the social and print media construct and coverage
of human rights violations in the post Eelam war between Indian Tamil fishermen
and their conflict with Sri Lankan Navy in the Palk Bay. The alleged intrusion of the
Indian trawlers into the Sri Lankan water and the rebuttal by Sri Lankan Navy
leading to the…[Read more] - Load More
