This article shows how the word or noun forms a sociocultural grammar where the concatenation of different signs within a syntactic function, explain the semantic function that is assigned to a certain phrase u sentence where an ideological position is expressed. This is achieved
through the metaphorical function that makes language possible symbolic, the symbol is associated with ideas and expresses the deep structures of thought through association of the different signifiers that are part of the text. The complex interrelation between sign and symbol occurs, between the signifier and the meaning that derives in the construction of metaphorical language, and with it, they generate abstractions of reality to establish positions subjective that derive in a language of a community, ethnicity, group, collective or society, and with it, emerges the ideological order of the imaginary.