• Trademark: A Shield For Businesses

    Author(s):
    Akshit Narula, Khusbhu Sangwan
    Contributor(s):
    Yashika Sharma (see profile)
    Date:
    2022
    Subject(s):
    Law
    Item Type:
    Article
    Permanent URL:
    https://doi.org/10.17613/r7wf-sm36
    Abstract:
    A product in order to be in the mouth of its users essentially requires a name or a mark, this will not only benefit the businessman but also the consumers at large, this process of naming a product or its brand is known as a Trademark. It is the identity of the enterprise and with human beings having a collective intellectual these identities overlap. With the introduction of globalization and industrialization, there has been a boom in the e-commerce sector, which has led to an increased number of entries of manufacturers and traders, who are with the motive of providing a variety of goods and services to consumers. Consumers are considered to be the king of the market; therefore, the sole aim of manufacturers is to satisfy them with the goods and services which they desire. The authors have attempted to scrutinize the evolution of the trademarks, alongside the case laws and recent developments focusing upon the cause of conflicts and market growth. Moreover, analyzing the impact of trademark duplication on the consumer. Keywords: Trademark, Globalization, E-commerce, consumers, Enterprises.
    Metadata:
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    Published as:
    Journal article     Show details
    Publisher:
    Indian Journal of Integrated Research in Law
    Pub. Date:
    2022
    Journal:
    Indian Journal of Integrated Research in Law
    Volume:
    2
    Issue:
    5
    Page Range:
    662 - 672
    ISSN:
    2583-0538
    Status:
    Published
    Last Updated:
    11 months ago
    License:
    Attribution
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