• Social media sites and teenage purchase intention in online shopping: an experimental study

    Author(s):
    Juan Manuel Rojas Salazar (see profile)
    Date:
    2017
    Subject(s):
    Social media
    Item Type:
    Article
    Tag(s):
    ANOVA, Buying intention, E-Advertising, Teenagers
    Permanent URL:
    https://doi.org/10.17613/7dvz-d623
    Abstract:
    Nowadays, social networking sites such as Facebook and Twitter play an important part in online marketing, and many young people choose to shop for products in online stores rather than in brick-and-mortar locations. The purpose of this study is to discover which aspects of social media marketing influence teens to make online purchases. Word of Mouth and E-Advertising are two of the elements we found in our extensive literature analysis. For convenience sampling, data are collected online and then entered SPSS, where we utilize ANOVA to examine the statistical significance of the relationship between the dependent variable and independent variable. E-Advertising has a considerable impact on teenagers' online buying intentions, according to the findings of this study. Eventually, it might be expanded to include other structures, which would allow for more samples to be collected, as well as a more focused product buy.
    Notes:
    Open Access
    Metadata:
    Published as:
    Journal article    
    Status:
    Published
    Last Updated:
    3 months ago
    License:
    Attribution-NonCommercial
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