• Jenseits des Sachbuchs: Erich von Dänikens Astronautengötter in Romanen, Kurzgeschichten und Multimedia

    Author(s):
    Jonas Richter (see profile)
    Date:
    2012
    Subject(s):
    Comparative religion, Social psychology, Postcolonial mythologies, Archaeology, Western esotericism
    Item Type:
    Book chapter
    Tag(s):
    paleo-SETI, ancient aliens, new mythologies
    Permanent URL:
    http://dx.doi.org/10.17613/57hc-hb27
    Abstract:
    Dual-process theories of persuasion discuss how fictional information can lead to attitude change. With this background in mind, how does Erich von Däniken present his ancient astronaut speculation in his novels and short stories? And what other media does he use to offer his message? This article describes Däniken's multimedia approach to convince his audience of the "ancient aliens" mythology.
    Metadata:
    Published as:
    Book chapter    
    Status:
    Published
    Last Updated:
    2 months ago
    License:
    All Rights Reserved
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