• Community-based Media in Promoting Identity and Culture: A Case Study in Eastern Thailand

    Author(s):
    PISAPAT YOUKONGPUN
    Editor(s):
    Jyotirmaya Patnaik (see profile)
    Date:
    2014
    Group(s):
    Communication Studies, Cultural Studies, Digital Humanists, Electronic Literature, Information Ecosystems
    Subject(s):
    Communities, Mass media, Foreign study, Journalism, Communication
    Item Type:
    Article
    Tag(s):
    community-based media, hyperlocal, Thailand, the public sphere, Community, Study abroad
    Permanent URL:
    http://dx.doi.org/10.17613/5bnn-nn45
    Abstract:
    This paper analyses the role of community-based media in information distribution in the Riverside community, a cultural tourism destination in Chanthaburi, Eastern Thailand. It has started to produce its own media, and to use social networks to promote itself to the nation. Exploring the role of community media produced by locals will reinforce the idea that community media have provided much more effective communication channels for local people in a community environment. By using ethnographic action research as a methodology, this research gains strength through a rich understanding of the community by following an ongoing research cycle of planning, doing, observing and reflecting. Moreover, this study reflects the idea of ‘hyperlocal’ media. With approximately one hundred households on which to focus, it is much easier for ‘hyperlocal’ to reach local people by providing local news, covering local politics and engaging people in the affairs relevant to their area.
    Metadata:
    xml
    Published as:
    Journal article     Show details
    Pub. DOI:
    10.15655/mw/2015/v6i1/55389
    Publisher:
    Media Watch
    Pub. Date:
    2014-12-9
    Journal:
    Media Watch
    Volume:
    6
    Issue:
    1
    Page Range:
    57 - 72
    ISSN:
    2249-8818,0976-0911
    Status:
    Published
    Last Updated:
    2 years ago
    License:
    All Rights Reserved
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