• Social Media Usage: Barriers and Predictors in Promotion of Social Capital

    Author(s):
    HEMDEEP KAUR
    Editor(s):
    Jyotirmaya Patnaik (see profile)
    Date:
    2018
    Group(s):
    Communication Studies, Digital Humanists, Electronic Literature, Feminist Humanities, Information Ecosystems
    Subject(s):
    Social media, Digital communications, Digital media, Journalism, Mass media
    Item Type:
    Article
    Tag(s):
    Social capital, civic engagement and volunteerism, Digital communication
    Permanent URL:
    http://dx.doi.org/10.17613/y48v-r653
    Abstract:
    The concept of social capital is quite complex and every scholar defined it differently. Taking into consideration the idea of social capital discussed by Robert Putnam, James Coleman, Michael Woolcock, etc. the current study has determined the variables affecting the social capital. These variables are demographics (social network, education level and income) and psychographics (trust and empathy). Social capital in the current study is considered the combination of ‘connectedness’ and ‘civic engagement’. ‘Connectedness’ include all the factors related to social media such as adoption of social media for civic engagement, early adoption of social media and frequency of using social media tools. ‘Civic engagement’ was measured in form of intensity, nature and frequency. To have more clarity of the research, association of demographics and psychographics with adoption of social media was determined. The study examined the association between early adoption of social media and frequency of civic engagement to know whether connectedness and civic engagement are linked to each other.
    Metadata:
    Published as:
    Journal article    
    Status:
    Published
    Last Updated:
    1 year ago
    License:
    All Rights Reserved
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