• Media Consumption Trends in Russia under Digitalization

    Author(s):
    OKSANA V. TRETYAKOVA , SERGEY D. KARAKOZOV ELENA V. VOEVODA
    Editor(s):
    Jyotirmaya Patnaik (see profile)
    Date:
    2019
    Group(s):
    Communication Studies, Cultural Studies, Digital Humanists, Information Ecosystems
    Subject(s):
    Digital humanities, Digital media, Russia, Area studies, Art, Russian
    Item Type:
    Article
    Tag(s):
    Media consumption, digital environment, media business, public communication, Media theory, Russian studies, Russian art, Information
    Permanent URL:
    http://dx.doi.org/10.17613/f5qd-av36
    Abstract:
    The paper analyses media consumption in Russia and media business strategies. The authors describe the media environment and identify the central trends typical of the transition to digital communication in society. The research approach implies evaluating the volume and distinguishing features of information consumption using the main media resources (the Internet, television, radio and print media). The information and empirical base of the research include the data of the Mediascope analytical agency, the statistical data provided by the Russian Federal State Statistic Service (Rosstat) and the results of research studies performed by consulting companies for the period of 2003-2017/2018. The paper presents the dynamics and specificity of transformation in the media environment and discusses a range of trends in media consumption: such as communication technology development; changes in the structure of media consumption; an increase in online advertising; a gradual transformation of media, etc. The results obtained show that the share of organizations and households in Russia that use the Internet in their work is constantly growing, but this growth is uneven and heterogeneous. Our findings prove that there are age (generation) differences in using traditional and new media, and the frequency of using information resources is changing.
    Metadata:
    xml
    Published as:
    Journal article     Show details
    Pub. DOI:
    10.15655/mw/2019/v10i2/49629
    Publisher:
    Media Watch
    Pub. Date:
    2019-5-22
    Journal:
    Media Watch
    Volume:
    10
    Issue:
    2
    Page Range:
    197 - 211
    ISSN:
    2249-8818,0976-0911
    Status:
    Published
    Last Updated:
    2 years ago
    License:
    All Rights Reserved
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