• We are in the world but not of the world: An investigation into the popularity of Christian films among ‘born-again’ Christians in Nigeria

    Author(s):
    Eze Ogemdi Uchenna Mgboji Olanrewaju Abosede
    Editor(s):
    Jyotirmaya Patnaik (see profile)
    Date:
    2020
    Group(s):
    Communication Studies, Digital Humanists, Feminist Humanities, Film Studies, Television Studies
    Subject(s):
    Journalism, Communications, Nigeria, New media, Media arts, Christian, Reception
    Item Type:
    Article
    Tag(s):
    Born again, vedios
    Permanent URL:
    http://dx.doi.org/10.17613/1zj5-xd86
    Abstract:
    This paper investigates the popularity of Christian videos among born-again Christians in Enugu, Nigeria. This study is anchored on the theoretical foundations of reception analysis. Following a qualitative research design, the research adopted a threestage research method, namely, qualitative content analysis, focus group interviews, and indepth individual interviews. The study found that because Christian videos are primarily embedded in the scriptures aimed at addressing various aspects of their lived experiences, their viewers see their portrayals as a true definition of reality. For this reason, the study established that Christian video consumers watch these videos in the hope of being strengthened, encouraged, challenged, and guided in their faith. From the study, Christian videos perform a political work in that it serves as an alternative domain of resistance against the hegemonic discourses advanced in secular Nollywood videos.
    Metadata:
    Published as:
    Journal article    
    Status:
    Published
    Last Updated:
    6 months ago
    License:
    All Rights Reserved
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