• Testing the Effects of Social Norms and Behavioral Privacy on Hand Washing: A Field Experiment

    Author(s):
    Maria Lapinski-LaFaive (see profile)
    Date:
    2012
    Group(s):
    MSU Health and Risk Communication Center Message Vault
    Subject(s):
    Communication
    Item Type:
    Article
    Tag(s):
    Social Norms Messages
    Permanent URL:
    http://dx.doi.org/10.17613/pgw9-dr34
    Abstract:
    A 2-part study examines the influence of normative messages on college males’ hand washing perceptions and behaviors. Study 1 tests for the appropriateness of hand washing as a target of social norms campaigns and tests messages designed to change perceived descriptive norms. Results indicated that hand washing behavior is appropriate for health promotion through normative influence. Study 2, a field experiment observing frequency and efficacy of hand washing behaviors, manipulates behavioral privacy and normative messages in public restrooms. Results provided no evidence for the hypothesis that social norms should be most influential for publicly enacted behaviors. Messages increased hand washing frequency, length of time water was run, and attitudes relative to control. Across all conditions, poor-quality hand washing was evidenced.
    Notes:
    These messages were used in the following experiment. Lapinski, M. K., Maloney, E. K., Braz, M. E., & Shulman, H. C. (2013). Using normative messages to improve hand washing: A field experiment. Human Communication Research, 39(1), 21-46. DOI: 10.1111/j.1468-2958.2012.01441.x
    Metadata:
    Published as:
    Journal article    
    Status:
    Published
    Last Updated:
    3 weeks ago
    License:
    All Rights Reserved
    Share this:

    Downloads

    Item Name:ppt snorms-descriptive-norms-posters.ppt
     Download
    Activity: Downloads: 1