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Philip Morris (Pakistan) Limited: Business Strategy Analysis
- Author(s):
- Donia Ismail, Ayesha Majid (see profile) , Rimsha Malik, Adul Rehman Sohail, Minal Zaffar
- Editor(s):
- Sharmeen Abbas
- Date:
- 2020
- Group(s):
- Business Management
- Subject(s):
- Commercial statistics
- Item Type:
- Report
- Tag(s):
- business and management), business, Business data
- Permanent URL:
- http://dx.doi.org/10.17613/pf7v-7s67
- Abstract:
- The research paper is based on analysis of annual report of PMPKL and its key competitors, published articles on Pakistan tobacco industry and interview of PMPKL Representatives. Due to time and resource constraints, the study has focused on tobacco cigarettes only. For both PMPKL and its competitors. Therefore, all the evaluations and results relate to tobacco cigarettes and other tobacco and no-tobacco products are not analyzed of the company.
- Metadata:
- xml
- Status:
- Published
- Last Updated:
- 3 years ago
- License:
- All Rights Reserved
- Share this:
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report.pdf