• Touristic signage on German Autobahns: Perception and reception of touristic roadside signage

    Author(s):
    Sven Groß, Christian Reinboth (see profile)
    Date:
    2020
    Subject(s):
    Perception, Statistics, Travel, Surveys
    Item Type:
    Online publication
    Tag(s):
    tourism, traffic, Autobahn, road, signage, Reception, Survey
    Permanent URL:
    http://dx.doi.org/10.17613/d63t-pa84
    Abstract:
    There is an ever-increasing number of touristic brown signs on German Autobahns. According to the Guidelines for Touristic Signage, these are supposed to both provide information on destinations of touristic interest and to give directions to the locations in question. However, whether or not they are actually noticed by drivers, whether drivers can remember these signs and the Points of Interest (PoI) shown on them, and whether they influence the drivers’ decision-making behaviour have as yet not been scientifically investigated. For the first time, an online survey now provides information on the answers to these questions.
    Notes:
    This article was published in German following a peer review process as an original contribution in the “Internationales Verkehrswesen” magazine (Internationales Verkehrswesen 71 (4), p. 40-45) under the title “Touristische Beschilderung an deutschen Autobahnen – Bedeutung der touristischen Unterrichtungstafeln”. This PDF contains a translated version.
    Metadata:
    xml
    Published as:
    Online publication     Show details
    Publisher:
    Harz University
    Pub. Date:
    May 2020
    Website:
    http://www.hs-harz.de
    Status:
    Published
    Last Updated:
    3 years ago
    License:
    All Rights Reserved
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