• Subjectivity 2.0: Digital technologies, participatory media and communicative capitalism

    Author(s):
    Eva Haifa Giraud (see profile)
    Date:
    2015
    Subject(s):
    Critical theory, Politics and culture, Digital media, Mass media--Study and teaching, Subjectivity
    Item Type:
    Article
    Tag(s):
    friction, pervasive drama, Resistance, Cultural politics, Media studies
    Permanent URL:
    http://dx.doi.org/10.17613/xmxn-jm71
    Abstract:
    Drawing on observations and focus group material from pervasive drama project, The Memory Dealer, this article explores both the dynamics and the limitations of existing models of digital subjectivity. It interrogates, in particular, constructions of the digital subject within critical internet studies, focusing on the work of Jodi Dean. This model of subjectivity argues that participatory digital media are a conduit through which the subject is ‘captured’ and shaped to suit the needs of capital. It is suggested here, however, that framing subjective engagements with technology as inevitably being relations of capture, is dangerous in foreclosing scope for resistance and inter-subjective political action. The article ultimately argues that there is a need to reconceptualise the digital subject away from models of capture and towards a more situated, material analysis of the affordances enabled by subjective entanglements with technology.
    Metadata:
    Published as:
    Journal article    
    Status:
    Published
    Last Updated:
    3 years ago
    License:
    All Rights Reserved
    Share this:

    Downloads

    Item Name: docx subjectivity-final-version.docx
      Download
    Activity: Downloads: 181