• Factors Affecting Customers Brand Switching Behavior in Mobile Telecommunication Industry: A Study of Pabna District in Bangladesh

    Author(s):
    Md. Masud-Ul-Hasan
    Editor(s):
    Alim Al Ayub Ahmed (see profile)
    Date:
    2016
    Group(s):
    Archives, Asian Business Review, Business Management, Literature and Economics, Scholarly Communication
    Item Type:
    Article
    Permanent URL:
    http://dx.doi.org/10.17613/pj3y-d071
    Abstract:
    The mobile telecommunication market in Bangladesh has already been saturated. In this matured market every company wants to protect their customer from being switched to their competitors. On the other hand, every company tries to attract the competitor’s customer. In this situation it is very important to understand every detail of the customers switching behavior. This study was intended to identify the factors affecting brand switching behavior as well as the factors which create the switching barrier.
    Metadata:
    Published as:
    Journal article    
    Status:
    Published
    Last Updated:
    3 years ago
    License:
    Attribution-NonCommercial
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