• Exploring Pull Factors of Travel Motivation: An Exploratory Study in Sylhet Region

    Author(s):
    Fathema Farjana Hani
    Editor(s):
    Alim Al Ayub Ahmed (see profile)
    Date:
    2016
    Group(s):
    Archives, Asian Business Review, Business Management, Literature and Economics, Scholarly Communication
    Item Type:
    Article
    Permanent URL:
    http://dx.doi.org/10.17613/zc8g-2238
    Abstract:
    Bangladesh has a massive potential to flourish its tourism sector. As it have spectacular resources to present. This study analyzes the importance level of motivational pull factors that affect tourists’ decision when they chose a destination for tourism. 100 questionnaires were completed using face-to-face and telephone interview to collect pre and post-visit information. Data have gathered from the tourists who visited from outside of Sylhet and also from greater Sylhet Division by structured questionnaires. The study demonstrates that highest importance level gained by the availability of public toilet in the tourist spot (mean value 4.64). Gradual importance is attained from the elements- easily reached and cleanliness of the destination, pleasant and safe accommodation, personal security, prices of different products, availability of hygiene food and beverages, availability of recreation facilities, reasonable rent of accommodation, and shopping facility After examining the post visit opinion found some elements are treated the negative e.g. price of various products (food, drink, handicrafts, etc.), availability of public toilet, availability of different recreation facility (Water Park, sports facility, night life, etc.), and shopping facility. This study has an extensive implication for further research in tourism.
    Metadata:
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    Published as:
    Journal article     Show details
    Pub. DOI:
    https://doi.org/10.18034/abr.v6i1.20
    Publisher:
    Asian Business Consortium
    Pub. Date:
    2016
    Journal:
    Asian Business Review
    Volume:
    6
    Issue:
    1
    Page Range:
    15 - 20
    ISSN:
    2304-2613, 2305-8730
    Status:
    Published
    Last Updated:
    4 years ago
    License:
    Attribution-NonCommercial
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