• BEYOND SAINTS, SPIES AND SALESPEOPLE: NEW ANALOGIES FOR LIBRARY LIAISON PROGRAMMES

    Author(s):
    Peter Barr (see profile)
    Date:
    2018
    Group(s):
    Library & Information Science
    Subject(s):
    Librarianship
    Item Type:
    Article
    Permanent URL:
    http://dx.doi.org/10.17613/M6RR1PM5P
    Abstract:
    Academic libraries in the UK are placing an increased emphasis on engagement and partnership building with academics. Attempts to articulate what is meant by this engagement rely on analogies from the commercial world, notably from sales- driven environments. This language can prove counteractive to true faculty engagement. It retains a focus on a transactional approach to the detriment of partnership and often alienates academics (and librarians) reacting against their increasingly marketised and managerialised institutions. Therefore, we argue that it is necessary to abandon the technical vocabulary of sales and customer relations and develop better analogies to describe library liaison work.
    Metadata:
    Published as:
    Journal article    
    Status:
    Published
    Last Updated:
    2 weeks ago
    License:
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