• Getting the best out of data for open access monograph presses: A case study of UCL Press

    Author(s):
    Tama Leaver, Lucy Montgomery, Cameron Neylon (see profile) , Alkim Ozaygen
    Date:
    2018
    Group(s):
    HuMetricsHSS
    Subject(s):
    Open access, Academic publishing, Digital publishing, Altmetrics
    Item Type:
    Article
    Tag(s):
    monographs, books, usage data
    Permanent URL:
    http://dx.doi.org/10.17613/M6HQ3RZ0T
    Abstract:
    This study of UCL Press sought to identify the extent to which data available to Open Access (OA) monograph presses can be combined with low-cost analysis tools to provide insight into development and strategy. An additional goal was identifying practical steps that monograph publishers can take to ensure that they make the most of the data they have access to. The project team carried out analysis of download figures from platforms providing access to UCL Press monograph titles; social media activity; and sales patterns. Patterns of engagement with the books were cross-referenced against key marketing and dissemination events in order to identify relationships between marketing approaches and awareness or use of a title. The study shows that it is possible to gain valuable insights into the uses of OA books by collating and analyzing usage and social media data. It also identifies a series of relatively straight-forward steps that can be taken by presses to maximise the richness of data captured. These include proactively gathering and storing data; providing best practice advice to those engaging in promotion, particularly when promotion is via social media; and making it easier to track specific efforts to publicise books by using tagged links.
    Notes:
    Final submitted author manuscript accepted for publication by Learned Publishing.
    Metadata:
    Published as:
    Journal article    
    Status:
    Published
    Last Updated:
    5 months ago
    License:
    Attribution
    Share this:

    Downloads

    Item Name:docx 2018-montgomery-press-24may.docx
     Download
    Activity: Downloads: 115