• Reflections on the Use of Social Networking Sites as an Interactive Tool for Data Dissemination in Digital Archaeology

    Author(s):
    Dominik Hagmann (see profile)
    Date:
    2018
    Group(s):
    Anthropology, Archaeology, Classical archaeology, Digital Humanists, Roman archaeology
    Subject(s):
    Digital archaeology, Digital communication, Social networks, Open data, Open access
    Item Type:
    Article
    Tag(s):
    public archaeology, science communication, Twitter, data dissemination
    Permanent URL:
    http://dx.doi.org/10.17613/M6V56W
    Abstract:
    Based on a case study, the paper analyses the possibilities of social media as a tool for science communication in the context of information and communication technology (ICT) usage in archaeology. Aside from discussing the characteristics of digital archaeology, the social networking sites (SNS) Twitter, Sketchfab, and ResearchGate are integrated into a digital research data dissemination tool. As a result, above-average engagement rates with few impressions were observed. Compared with that, status updates focusing on actual fieldwork and other research activities gain high numbers of impressions with below-average engagement rates. It is believed that most of the interactions are restricted to a core audience and that a clearly defined social media strategy is obligatory for successful research data dissemination in archaeology, combined with regular posts in the SNS. Additionally, active followers are of highest importance.
    Notes:
    online first
    Metadata:
    Published as:
    Journal article    
    Status:
    Published
    Last Updated:
    5 months ago
    License:
    Attribution
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