• “She writes like a Woman”: Paratextual Marketing in Delarivier Manley’s Early Career

    Author(s):
    Kate Ozment (see profile)
    Date:
    2016
    Subject(s):
    British drama, English literature
    Item Type:
    Article
    Tag(s):
    Delarivier Manley, Restoration Drama, authorship
    Permanent URL:
    http://dx.doi.org/10.17613/M6V92R
    Abstract:
    Delarivier Manley has long been discussed as a sensational and successful Tory political satirist of the early eighteenth century. In the late seventeenth century, however, she associated with Whigs, experimented with genres, and tested different techniques for marketing her texts. Mimicking the methods of celebrity actresses, Manley used paratextual addresses to engage public interest in a carefully curated identity, creating a commodity in her persona that she would employ throughout her career. This paper traces her developing persona in her first three publications: Letters Writen by Mrs. Manley, The Lost Lover, and The Royal Mischief. Although these texts are not explicitly political satire, they nevertheless explicate the preliminary and halting machinations of an astute businesswoman and the marketing tactics Manley would employ throughout her career. The result is a more complete and nuanced picture of Manley’s commercial authorship.
    Metadata:
    Published as:
    Journal article    
    Status:
    Published
    Last Updated:
    2 years ago
    License:
    All Rights Reserved
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