• All change please: your museum and audiences online

    Author(s):
    Mia Ridge (see profile)
    Date:
    2011
    Group(s):
    Archives
    Subject(s):
    Museums, Museum studies
    Item Type:
    Book chapter
    Tag(s):
    archives
    Permanent URL:
    http://dx.doi.org/10.17613/M63W69
    Abstract:
    In this new ground-breaking book leading innovators from both sides of the Atlantic explore how museums can create an effective social media strategy to engage with new and existing audiences. This pioneering volume comprises of influential museum professionals explaining how to use social media to: reach new audiences; enhance access; increase visitor participation; enable and attract user-generated content; create new marketing opportunities; expand brand development; increase revenue generation; and improve the overall visitor experience.
    Metadata:
    Published as:
    Book chapter    
    Status:
    Published
    Last Updated:
    8 months ago
    License:
    All Rights Reserved

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