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• The determinants of sales volume: The role content marketing

  Author(s):

  Juan Manuel Rojas Salazar (see profile)

  Date:

  2018

  Item Type:

  Abstract

  Tag(s):

  content marketing, Robust Least Square, Sales

  Search term matches:

  Tag

  ... robust least square ...

  Full Text

  ... literature suggests that the Robust Least Square (RLS) outperforms the Ordinary Least Square (OLS) in terms ...

  
  

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