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• Team Up: Collaborating with Public Relations Students to Promote Library Subject Specialists

  Author(s):

  Stacey Ewing, LeiLani Freund, April Hines, Hélène Huet (see profile)

  Date:

  2020

  Group(s):

  Library & Information Science

  Subject(s):

  Academic libraries, Public relations

  Item Type:

  Conference poster

  Tag(s):

  marketing strategies, subject specialists

  Search term matches:

  Tag

  ... marketing strategies ...

  
  

• Assessing an Academic Library’s Marketing Strategies to Promote Subject Specialists: A Mixed Methods Approach

  Author(s):

  Stacey Ewing, April Hines, Hélène Huet (see profile)

  Date:

  2020

  Group(s):

  Library & Information Science

  Subject(s):

  Library science, Information science, Academic libraries

  Item Type:

  Conference poster

  Tag(s):

  marketing strategies, subject specialists, Library and information science

  Search term matches:

  Title

  ... Assessing an Academic Library’s Marketing Strategies to Promote Subject Specialists: A Mixed ...

  Tag

  ... marketing strategies ...

  Full Text

  ... before and after the implementation of various marketing strategies. Qualitative Project team convened three focus groups ...

  
  

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