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How Well Do Consumer-Brand Relationships Drive Customer Brand Loyalty? Generalizations from a Meta-Analysis of Brand Relationship Elasticities
Author(s):
Mansur Khamitov
(see profile)
,
Matthew Thomson
,
Xin (Shane) Wang
Date:
2019
Group(s):
Business Management
Subject(s):
Consumption
,
Close relationships
,
Metadata
,
Business data
,
Product design
Item Type:
Article
Tag(s):
consumer-brand relationship
,
customer brand loyalty
,
brand relationship elasticity
,
meta-analysis
,
empirical generalizations
Dyads, Triads and Consumer Treachery: When Interpersonal Connections Guard Against Brand Cheating
Author(s):
Miranda Goode
,
Mansur Khamitov
(see profile)
,
Matthew Thomson
Date:
2015
Subject(s):
Consumer culture
,
Consumption
,
Advertising
,
Product design
Item Type:
Book chapter
Tag(s):
consumer-brand relationships
,
branding
,
interpersonal relationships
,
relationship marketing
,
brand cheating
Çatalhöyük 2005 Archive Report Database and IT Team
Author(s):
Mia Ridge
(see profile)
Date:
2005
Subject(s):
Archaeology
,
Data management
,
Digital scholarship
,
Product design
Item Type:
Report
Tag(s):
Database
,
requirements gathering
,
systems analysis
Çatalhöyük 2004 Archive Report Database and IT
Author(s):
Richard May
,
Mia Ridge
(see profile)
Date:
2004
Subject(s):
Archaeology
,
Data management
,
Digital scholarship
,
Product design
Item Type:
Report
Tag(s):
database
,
requirements gathering
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