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  • Dyads, Triads and Consumer Treachery: When Interpersonal Connections Guard Against Brand Cheating

    Author(s):
    Miranda Goode, Mansur Khamitov (see profile) , Matthew Thomson
    Date:
    2015
    Subject(s):
    Consumer culture, Consumption, Advertising, Product design
    Item Type:
    Book chapter
    Tag(s):
    consumer-brand relationships, branding, interpersonal relationships, relationship marketing, brand cheating

  • Lie, Cheat, and Steal: How Harmful Brands Motivate Consumers to Act Unethically

    Author(s):
    Scott Connors, Mansur Khamitov (see profile) , Jeff D. Rotman
    Date:
    2018
    Subject(s):
    Consumer culture, Consumption, Punishment, Ethics, Advertising ethics
    Item Type:
    Article
    Tag(s):
    harmfulness, unethical behavior, consumer cheating, brand punishment

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    • Jeff D. Rotman 1X
    • Mansur Khamitov 2X
    • Matthew Thomson 1X
    • Miranda Goode 1X
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  • Subject
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    • Advertising ethics 1X
    • Consumer culture 2X
    • Consumption 2X
    • Ethics 1X
    • Product design 1X
    • Punishment 1X
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  • Item Type
    • Article 1X
    • Book chapter 1X
  • Date
    • 2018 1X
    • 2015 1X
  • File Type
    • Text 2X
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