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  • How Well Do Consumer-Brand Relationships Drive Customer Brand Loyalty? Generalizations from a Meta-Analysis of Brand Relationship Elasticities

    Author(s):
    Mansur Khamitov (see profile) , Matthew Thomson, Xin (Shane) Wang
    Date:
    2019
    Group(s):
    Business Management
    Subject(s):
    Consumption, Close relationships, Metadata, Business data, Product design
    Item Type:
    Article
    Tag(s):
    consumer-brand relationship, customer brand loyalty, brand relationship elasticity, meta-analysis, empirical generalizations

Viewing item 1 to 1 (of 1 items)

  • Author
    • Mansur Khamitov 1X
    • Matthew Thomson 1X
    • Xin (Shane) Wang 1X
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  • Group
    • Business Management 1X
  • Subject
    • Business data 1X
    • Close relationships 1X
    • Consumption 1X
    • Metadata 1X
    • Product design 1X
      • more>>
  • Item Type
    • Article 1X
  • Date
    • 2019 1X
  • File Type
    • Text 1X
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