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Dyads, Triads and Consumer Treachery: When Interpersonal Connections Guard Against Brand Cheating
Author(s):
Miranda Goode
,
Mansur Khamitov
(see profile)
,
Matthew Thomson
Date:
2015
Subject(s):
Consumer behavior--Social aspects
,
Consumption (Economics)
,
Advertising
,
Product design
Item Type:
Book chapter
Tag(s):
consumer-brand relationships
,
branding
,
interpersonal relationships
,
relationship marketing
,
brand cheating
,
Consumer culture
,
Consumption
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