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  • How Well Do Consumer-Brand Relationships Drive Customer Brand Loyalty? Generalizations from a Meta-Analysis of Brand Relationship Elasticities

    Author(s):
    Mansur Khamitov (see profile) , Matthew Thomson, Xin (Shane) Wang
    Date:
    2019
    Group(s):
    Business Management
    Subject(s):
    Consumption (Economics), Metadata, Commercial statistics, Product design
    Item Type:
    Article
    Tag(s):
    consumer-brand relationship, customer brand loyalty, brand relationship elasticity, meta-analysis, empirical generalizations, Consumption, Close relationships, Business data

  • Dyads, Triads and Consumer Treachery: When Interpersonal Connections Guard Against Brand Cheating

    Author(s):
    Miranda Goode, Mansur Khamitov (see profile) , Matthew Thomson
    Date:
    2015
    Subject(s):
    Consumer behavior--Social aspects, Consumption (Economics), Advertising, Product design
    Item Type:
    Book chapter
    Tag(s):
    consumer-brand relationships, branding, interpersonal relationships, relationship marketing, brand cheating, Consumer culture, Consumption

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    • Matthew Thomson 2X
    • Miranda Goode 1X
    • Xin (Shane) Wang 1X
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  • Group
    • Business Management 1X
  • Subject
    • Metadata 1X
    • Product design 2X
    • Advertising 1X
    • Commercial statistics 1X
    • Consumer behavior--Social aspects 1X
    • Consumption (Economics) 2X
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  • Item Type
    • Article 1X
    • Book chapter 1X
  • Date
    • 2019 1X
    • 2015 1X
  • File Type
    • Text 2X
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