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  • How Well Do Consumer-Brand Relationships Drive Customer Brand Loyalty? Generalizations from a Meta-Analysis of Brand Relationship Elasticities

    Author(s):
    Mansur Khamitov (see profile) , Matthew Thomson, Xin (Shane) Wang
    Date:
    2019
    Group(s):
    Business Management
    Subject(s):
    Consumption, Close relationships, Metadata, Business data, Product design
    Item Type:
    Article
    Tag(s):
    consumer-brand relationship, customer brand loyalty, brand relationship elasticity, meta-analysis, empirical generalizations

  • Dyads, Triads and Consumer Treachery: When Interpersonal Connections Guard Against Brand Cheating

    Author(s):
    Miranda Goode, Mansur Khamitov (see profile) , Matthew Thomson
    Date:
    2015
    Subject(s):
    Consumer culture, Consumption, Advertising, Product design
    Item Type:
    Book chapter
    Tag(s):
    consumer-brand relationships, branding, interpersonal relationships, relationship marketing, brand cheating

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