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How Well Do Consumer-Brand Relationships Drive Customer Brand Loyalty? Generalizations from a Meta-Analysis of Brand Relationship Elasticities
Author(s):
Mansur Khamitov
(see profile)
,
Matthew Thomson
,
Xin (Shane) Wang
Date:
2019
Group(s):
Business Management
Subject(s):
Consumption (Economics)
,
Metadata
,
Commercial statistics
,
Product design
Item Type:
Article
Tag(s):
consumer-brand relationship
,
customer brand loyalty
,
brand relationship elasticity
,
meta-analysis
,
empirical generalizations
,
Consumption
,
Close relationships
,
Business data
Dyads, Triads and Consumer Treachery: When Interpersonal Connections Guard Against Brand Cheating
Author(s):
Miranda Goode
,
Mansur Khamitov
(see profile)
,
Matthew Thomson
Date:
2015
Subject(s):
Consumer behavior--Social aspects
,
Consumption (Economics)
,
Advertising
,
Product design
Item Type:
Book chapter
Tag(s):
consumer-brand relationships
,
branding
,
interpersonal relationships
,
relationship marketing
,
brand cheating
,
Consumer culture
,
Consumption
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